0. INTRODUCTION
Solar energy as a clean,
Environmental protection
, Energy-saving energy, by virtue of its renewable nature, low cost to become an inevitable choice for sustainable development. In recent years, China
Solar water heaters
Industry from scratch, from small to large, rapid development, the industry market volume increased year by year, industry status are valued, solar water heater manufacturers in China more than 4,000. At present, China has become the world's largest solar energy water heater manufacturers and consumers last year, total output of China's solar water heater 15 million square meters, accounting for the amount of the world when it was promoting more than 70% of the total holdings to 75 million square meters, accounting for the global 60.6% of total holdings. However, behind the prosperity in the industry, competitors, competition, common occurrences among the poor, even among the famous brand enterprises in the industry as well, causing damage to the image of the industry, consumers continued to be suspicious. This can not help but reflect on the entity as an industry, business groups do to promote the healthy development of the industry? In recent years, "competing spirit" in Su competition and cooperation with Zhejiang been vigorously promoted, the same solar water heater in the sun in this fiercely competitive industry, this "competition, cooperation, cooperation and win" spirit is worth promoting.
1. Solar Water Heater Market Competition
1.1 nobility rallied together, brand swordfight, not all experts
Class company to do the standard, second-rate corporate brands and third-rate companies engaged in manufacturing. In the industry no absolute
Monopoly
Before the first class brand, build distinctive brand personality to become first-line brand business problems to be solved, as power to send a long-term solar energy industry business circumvent an effective way to market. Industry, many companies have already begun to pay attention to this, Wong Ming with strong capital strength and shape the image of the solar energy industry navigator, publicity Original one machine; light in the established collector tube base, bladder base, support
Fitting
Base on the basis of a complete industrial chain, with the popularity of blue magic water bladder, and promote industrial upgrading, comprehensive health water experts shaping the image of the slogan is "healthy hot new move"; Tsinghua Solar vacuum tube collector with excellent technology, shaping the image of solar collector technology experts; Chinese Yang is committed to contributing to "energy home, living home" slogan to "collector insulation is the key"; brilliant main push "two-way energy saving hot water system technology," shape "of solar industry leading enterprise technology "image; Panda just to enter the solar field this year, want to use cheap products to open the market, vowing to build and Wong Ming, Qinghua Sun Trident equal status, the slogan is" parity is the last word "; Vantage focus on shaping public brand image, after entering the field of solar energy focused on mining
Guangdong
And Fujian, southern China market, the development of a certain
"Mrs. Wang rule has boasted, but not all are the experts." The industry's first-line brand with strong R & D capabilities in brand awareness and commitment made. However, 95% of the entire industry are SMEs, many of workshop-type businesses do not R & D strength, or even no production base, relying on the assembly of products advocating a "solar energy expert" and "water heater expert, collector tube technology experts", etc. and so on. Suddenly "experts" hat flying, against the consumer's feelings, and affects the credibility of the industry. The causes of this phenomenon lie in the production of some small and medium enterprises making profits, malicious competition.
1.2 Competition in the tube, the concept of poverty, liner been overlooked
Collector tube solar water heater is a key component endothermic. Currently the industry has focused on the performance of the collector tube competition, promote the performance of the best out of conceptualization. "Three executives", "DMG tube", "three super pipe", "three plus control" and the numerous, dazzling. In fact, the collector tube heat-absorbing efficiency is no longer the industry development problems. The current absorption rate of the vacuum tube industry in general has been able to reach 90%, and improve the efficiency of the collector tubes of heat-absorbing impact of the final hot water temperature is no longer significant, should not be a goal of manufacturers boast strong. Instead, water heater as the heart of the product has not received attention in the industry. Most of the industry now is stainless steel liner,
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